Swing Dynamite Blog
Thoughts and news about swing dancing in Ottawa
Swinging to Change the World
[ No Comments ] Posted by byron on Mar 10, 2010 in General, Ottawa, Ottawa Dance Events, Swing Dancing
Swing dancing doesn’t have to be all about the dancing. It’s about the people, the music, the connections we make. And I’ve always hoped it could be about even more.
Running a dance school is enough of a challenge, but running a dance school dedicated to the little-known dances of Lindy Hop, West Coast Swing, Balboa, Blues, Shag and so on, is the kind motivation for entrepreneurship that they warn you about in business school. You’re supposed to start businesses that will make money, not just make people happy.
But for us at Swing Dynamite, it’s always been about spreading the happiness and excitement that we find in Swing dancing. Natalia, our artistic director, was speaking not long ago with her father, who said he was proud of her because her work makes people happy. It’s exactly right: we all began swing dancing because it was fun, because going out dancing and interacting with people made us happier. And we started teaching and performing in order to spread that joy of swing dancing to more people.
What’s really amazing, though, is when we can go beyond just spreading happiness through the dance, to changing people’s lives in other important ways. Since not long after we founded Swing Dynamite, we’ve been involved in doing charity work, organizing benefits, teaching classes at reduced rates for underprivileged children, and doing performances for fundraisers. Recently we managed to raise money for Haiti and medical aid to Cuba, as well as performed and offered services for a few different charity organizations such as the Canadian Paraplegic Association. For all of us, this is an important contribution.
There’s a hidden benefit to companies working with charities to offer services: recent research shows that non-profits are often seen as less competent, offering less valuable or professional services than businesses. Think of it this way: you might want to support a charity, but would you rather buy a TV set made by Sony, or by the Cancer society? It’s an extreme example, but when businesses get behind charities they can increase the perceived value and professionalism of the organization. If you can buy a Sony TV and have some proceeds go to the Cancer society, it’s a win-win, right? Similarly, we hope that as one of Canada’s top swing dance groups, our participation makes people even more excited about attending charity events, helping to increase the attendance and funds raised. It’s one thing to attend a 40′s themed charity ball, but (we think) something much more exciting to attend when Swing Dynamite is teaching dance lessons and doing performances to set the mood and create excitement.
It’s great when swing dancing can be about something greater than the dancing, or even our little dance community–when swing can help to change the world just a little bit.